Reeder Consulting:  College & Career Paths of San Antonio is a career development specialist serving clients throughout the US.  Reeder Consulting is committed to helping individuals through a comprehensive decision-making approach, working with individuals 14+ to help identify careers aligned with their aptitudes, interests, and personality.  Reeder Consulting is passionate about educating young adults, as well as adults, about their natural abilities to help reduce the anxiety they are under during the most stressful time of deciding what to do for the rest of their lives.   Reeder Consulting is dedicated to educating parents and young adults about how to maintain balance and perspective. By pursuing this balance, they can quiet the noise and “Proceed with Confidence,” which is why Reeder Consulting introduced Angst, a documentary on anxiety, to the San Antonio community.  Dana Reeder is recognized as a thought-leader in San Antonio in career development and won the 2020 National Association of Woman Business Owners of the Year Award as a Rising Star out of almost 100 nominations.

What's YOUR Career Story Podcast?

All of my life, I've been fascinated by people's stories.  I was always the person who would meet strangers on planes, at restaurants, on vacation, in grocery stores...you name the place, it has happened, and would walk away with people revealing something special.  I can't tell you how many times people would say, "I have no idea why I just told you that very personal thing about myself?"  I would answer, "You'd be surprised how many people have said the exact same thing to me...it's MY honor you trusted me."   

The gift of having a career where I hear people's career stories makes my passion a dream.  I believe everyone is made up of chapters in their "Lifebook" and I'm thrilled to begin this new Podcast, focusing on the journey people experience on their professional paths. 

I will be interviewing people in careers to shine a light on high-demand fields, careers that are emerging and ones I find "fascinating" with all levels of educational requirements.  The goal is to provide my clients and listeners, an opportunity to gain insight as an informational interview resource to help make informed decisions about a potential path.  

Thank you for listening and I welcome constructive, "said with love" feedback.  If you're interested in being a guest or know someone who would be perfect, please contact me.  I'm glad you are joining me on this new journey to help individuals "Proceed with Confidence"!

Dana Lofties Reeder

CEO & Assessor of Passions

Reeder Consulting:  College & Career Paths

Join Our Podcast 
Marketing and BrandingFran Biderman-Gross
00:00 / 29:45

Fran is the CEO and Founder of Advantages, an Inc. 500 global digital branding and marketing agency in New York as well as #1 best seller for her new book titled, "How to Lead a Values-Based Professional Services Firm".  A graduate of MIT's Entrepreneurial Master's Program and Goldman Sachs 10,000 Small Businesses program, Fran is a master at helping others translate their vision and values into a consistent and authentic brand experience. Fran is the developer of the “3 keys Workshop” and an in-demand speaker and consultant who has empowered countless leaders to form the emotional connections that drive revenue growth.


Since 1992, Advantages has blossomed from a local printing business to an international firm serving clients around the globe. Advantages have been named one of Inc.’s 50 Best Places to Work and their client’s work consistently garners industry awards and recognition.

Fran excels at leading senior executives to clearly see the results from purpose-driven approaches to marketing and leadership. She synthesizes decades of marketing expertise into inspiring and actionable steps so that purpose-oriented leaders can empower their teams and their organizations to build enduring emotional connections with their markets.

Fran is an Executive Board Member of the Queens Chamber of Commerce, Women in Print, and is an active member of the Entrepreneurs’ Organization. She frequently lectures at universities and is a sought-after speaker at entrepreneurial, women and industry-focused conferences and events.  She lives in New York with her Tony Award–winning husband, Yeeshai Gross, and their family.

Genetic CounselorNatalie Poullard
00:00 / 32:12

Natalie holds a master of science degree in Genetic Counseling from the University of North Carolina at Greensboro and a master of arts in Psychology from Brandeis University. As a genetic counselor, Natalie works with individuals with a personal and/or family history of cancer to provide genetic risk assessment and identification of hereditary cancer syndromes, coordinate genetic testing, and educate the patient regarding future cancer risks and medical management options. In addition, she provides supportive psychosocial counseling for individuals and family members with hereditary cancer syndromes.


In addition to her work at the UT Health San Antonio MD Anderson Cancer Center, Natalie is currently working with the GRACIAS Texas (Genetic Risk Assessment for Cancer in All South Texas) program to identify at-risk individuals in Bexar, Hidalgo, Cameron, and Webb counties. GRACIAS Texas provides genetic risk assessment, counseling, testing, and screening for both insured and uninsured individuals free of charge. This project is made possible by funding from the Cancer Prevention and Research Institute of Texas (CPRIT). Natalie lives in San Antonio with her husband, her toddler, and their extremely energetic dog, Penny. 

CTE DirectorDebbie Ruel-Schaefer
00:00 / 45:01

There are over 500 careers I reference when working with my clients.  We often think about careers that require a 4-year degree however some of the highest, most in-demand careers are in the Career and Technical Education world which can include certifications or 2-year degrees. I felt it was important to talk about this topic with one of the experts I know.  The Association for Career & Technical Education has proven research that shows students involved in CTE courses are more engaged, perform better and graduate at a higher rate.  Half of all STEM jobs call for workers with less than a bachelor’s degree.  Health Care occupations are projected to grow 18% by 2026, adding more than 2 million new jobs.  Almost half of the energy workforce may need to be replaced in 2024 and demand for solar and wind energy technicians will double. 

Debbie Ruel-Schaefer is the Career and Technical Education Director of the 4th largest school district in Texas with a CTE enrollment of over 26,000 students!  Northside ISD offers over 135 different CTE courses which include coherent sequences of courses in Health Science and Engineering where enrollment has dramatically increased over the last 3 years.  Deb is a career educator in her 29th year of helping students to find what they are passionate about.  She is the mother of Hannah, a CTE student who is pursuing her degree in Speech Pathology from Baylor University.  I’ve had the honor of getting to know Debbie while serving on her CTE Advisory Board for many years and have seen her passion for the world of career and technical occupations. 

School PrincipalEllie Maxwell
00:00 / 34:43

We have a national crisis on our hands with the lack of teachers in education.  On average, we have 80K positions that need to be filled each year from the elementary to high school level.  Ellie Maxwell is a recently retired public educator and principal from the Boerne ISD district.  Ellie holds a bachelor’s degree in Elementary Education and a master’s degree in Educational Administration.  She spent 30 years in public education with the last 16 years as an Elementary School Principal.  In 2000, she was selected as Northside ISD’s Educator of the Year.  During her time at Cibolo Creek Elementary school, she had a direct staff of 65 people and oversight for 750 students for their educational direction and safety.  She implemented Watch D.O.G.S. an innovative father involvement and educational initiative, as well as established the “Bully Task Force” to provide a proactive plan to address bullying to only name a few of her many accomplishments.


Upon retiring, she transitioned into a new chapter of her life where she’s a Training Coordinator at Ace Mart Restaurant Supply which is a shining example of Act 2 in life.  She’s a recipient of the Innovative Disruption Scholarship and has many talents which include cake and cookie decorating and is passionate about football.

ArchitectRobyn Popa
00:00 / 42:07

Do you have a child that loves playing with Legos?  Do they love Minecraft?  Well, there’s a good probability they have a high spatial ability which is required for someone who becomes an architect. 


We are fortunate to have Robyn Popa as our guest.  Robyn has worked for the Pfluger Architect’s San Antonio office since 2006. Her experience includes master planning, facility assessment, programming, design, production, and construction administration. Her recent experience includes projects with Comal ISD, North East ISD, San Antonio ISD, Schertz-Cibolo-Universal City ISD, and Seguin ISD.


Robyn is passionate about education architecture and has worked on many award-winning projects, including Pieper Ranch Middle School for Comal ISD which recently won four TASA | TASB awards for Design, Sustainability, Planning, School Transformation, and is a finalist for the 2019-20 TASA/TASB Caudill Class. Robyn served as the 2018-19 President of the South Texas Chapter of A4LE. 


Robyn is an NEISD graduate (Madison HS), and graduated with architecture degrees from Baylor University and Washington University in St. Louis.  She currently enjoys spending her free time with her two kids, ages 5 and 7, and architect husband, thinking of new places to travel (Iceland was the most recent trip!) and new recipes to try out in the kitchen.  


For more information and to find universities that are accredited, visit:


Dr. Kirleen NeelyTherapist
00:00 / 35:37
Dr. Neely has worked in the mental health field for over twenty years and has been the chief executive officer of Neely Counseling Center, PLLC, since 2001. She has enjoyed serving in an array of capacities throughout her career, including psychotherapist, professor, consultant, and counselor supervisor. Working with a wide variety of populations and diagnoses has given her a comprehensive range of experience in the mental health field.
She has appeared on national radio and television shows as a guest expert speaking about confidence, self-esteem, anxiety, and relationship satisfaction. Dr. Neely’s children’s’ book titled “Straight Talk” was published in 2014 and won the prestigious Indie Excellence Book award, finalist division. This book is a culmination of Dr. Neely’s groundbreaking qualitative research in the area of hair shaming and self-esteem for girls of color. She has also published numerous articles on this topic.
In 2017 she joined the University of Texas Health Science Center Medical School as a behavioral health consultant. In that role, she speared headed an effort to combat the epidemic of physician suicide and helped to create the medical school’s first physician counseling program. Dr. Neely currently manages the day to day operations of her counseling center and serves as an adjunct professor for St. Mary’s University in San Antonio, Texas. She spends a large portion of her time writing, teaching, and speaking to an audience on issues related to self-esteem and anxiety. Dr. Neely is licensed by the Texas State Board of Professional Counselors and is an approved Counselor Supervisor. She holds a bachelor’s degree in Psychology from Sam Houston State University, a master’s degree in Counseling from Prairie View A & M University, and a Ph.D. in counselor education from St. Mary’s University. She is supported by her husband and two beautiful daughters.
She also has a great podcast, "Drop the BS w/ Dr. Kirleen"
Terry WelchEngineer
00:00 / 41:45

The career field I have most young adults interested in is engineering.  Engineering is a demanding field with high paying salaries, and we are very fortunate to have our 7th podcast guest, Terry Welch who is the CEO of Sinclair Belgrave Energy.  What engineering degree does he hold?  Well, he actually has two!  One degree in Electrical Engineering and a second in Chemical Engineering which made him an ideal podcast guest.

Terry has worked for large companies such as Dow Chemical, BP and The Sinclair Group in positions from operations through the ranks to President and CEO.  He’s a graduate of Lamar University, has an MBA from Northwood University and is a graduate of the Thunderbird School of Global Management.

He shared he’s not a stereotypical engineer as he loves to be around people.  Engineering has taught him to ask “Why?” which has led to his continued success in his field.  It’s an honor to have him share his career story and words of wisdom for our future engineers.


T: 210-749-0470


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Hill Country Crossing

12274 Bandera Rd., Suite 203

 Helotes, TX  78023