What's YOUR Career Story Podcast?

All of my life, I've been fascinated by people's stories.  I was always the person who would meet strangers on planes, at restaurants, on vacation, in grocery stores...you name the place, it has happened, and would walk away with people revealing something special.  I can't tell you how many times people would say, "I have no idea why I just told you that very personal thing about myself?"  I would answer, "You'd be surprised how many people have said the exact same thing to me...it's MY honor you trusted me."   

The gift of having a career where I hear people's career stories makes my passion a dream.  I believe everyone is made up of chapters in their "Lifebook" and I'm thrilled to begin this new Podcast, focusing on the journey people experience on their professional paths. 

I will be interviewing people in careers to shine a light on high-demand fields, careers that are emerging and ones I find "fascinating" with all levels of educational requirements.  The goal is to provide my clients and listeners, an opportunity to gain insight as an informational interview resource to help make informed decisions about a potential path.  

Thank you for listening and I welcome constructive, "said with love" feedback.  If you're interested in being a guest or know someone who would be perfect, please contact me.  I'm glad you are joining me on this new journey to help individuals "Proceed with Confidence"!

Dana Lofties Reeder

CEO & Assessor of Passions

Reeder Consulting:  College & Career Paths

Join Our Podcast 
Fran Biderman-GrossFran Biderman-Gross
00:00 / 29:45

Fran is the CEO and Founder of Advantages, an Inc. 500 global digital branding and marketing agency in New York. A graduate of MIT's Entrepreneurial Master's Program and Goldman Sachs 10,000 Small Businesses program, Fran is a master at helping others translate their vision and values into a consistent and authentic brand experience. Fran is the developer of the “3 keys Workshop” and an in-demand speaker and consultant who has empowered countless leaders to form the emotional connections that drive revenue growth.


Since 1992, Advantages has blossomed from a local printing business to an international firm serving clients around the globe. Advantages have been named one of Inc.’s 50 Best Places to Work and their client’s work consistently garners industry awards and recognition.

Fran excels at leading senior executives to clearly see the results from purpose-driven approaches to marketing and leadership. She synthesizes decades of marketing expertise into inspiring and actionable steps so that purpose-oriented leaders can empower their teams and their organizations to build enduring emotional connections with their markets.

Fran is an Executive Board Member of the Queens Chamber of Commerce, Women in Print, and is an active member of the Entrepreneurs’ Organization. She frequently lectures at universities and is a sought-after speaker at entrepreneurial, women and industry-focused conferences and events.  She lives in New York with her Tony Award–winning husband, Yeeshai Gross, and their family.

Natalie PoullardNatalie Poullard
00:00 / 32:12

Natalie holds a master of science degree in Genetic Counseling from the University of North Carolina at Greensboro and a master of arts in Psychology from Brandeis University. As a genetic counselor, Natalie works with individuals with a personal and/or family history of cancer to provide genetic risk assessment and identification of hereditary cancer syndromes, coordinate genetic testing, and educate the patient regarding future cancer risks and medical management options. In addition, she provides supportive psychosocial counseling for individuals and family members with hereditary cancer syndromes.


In addition to her work at the UT Health San Antonio MD Anderson Cancer Center, Natalie is currently working with the GRACIAS Texas (Genetic Risk Assessment for Cancer in All South Texas) program to identify at-risk individuals in Bexar, Hidalgo, Cameron, and Webb counties. GRACIAS Texas provides genetic risk assessment, counseling, testing, and screening for both insured and uninsured individuals free of charge. This project is made possible by funding from the Cancer Prevention and Research Institute of Texas (CPRIT). Natalie lives in San Antonio with her husband, her toddler, and their extremely energetic dog, Penny. 

Debbie Ruel-SchaeferDebbie Ruel-Schaefer
00:00 / 45:01

There are over 500 careers I reference when working with my clients.  We often think about careers that require a 4-year degree however some of the highest, most in-demand careers are in the Career and Technical Education world which can include certifications or 2-year degrees. I felt it was important to talk about this topic with one of the experts I know.  The Association for Career & Technical Education has proven research that shows students involved in CTE courses are more engaged, perform better and graduate at a higher rate.  Half of all STEM jobs call for workers with less than a bachelor’s degree.  Health Care occupations are projected to grow 18% by 2026, adding more than 2 million new jobs.  Almost half of the energy workforce may need to be replaced in 2024 and demand for solar and wind energy technicians will double. 

Debbie Ruel-Schaefer is the Career and Technical Education Director of the 4th largest school district in Texas with a CTE enrollment of over 26,000 students!  Northside ISD offers over 135 different CTE courses which include coherent sequences of courses in Health Science and Engineering where enrollment has dramatically increased over the last 3 years.  Deb is a career educator in her 29th year of helping students to find what they are passionate about.  She is the mother of Hannah, a CTE student who is pursuing her degree in Speech Pathology from Baylor University.  I’ve had the honor of getting to know Debbie while serving on her CTE Advisory Board for many years and have seen her passion for the world of career and technical occupations. 


T: 210-749-0470


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Hill Country Crossing

12274 Bandera Rd., Suite 203

 Helotes, TX  78023